Do Not Mail campaign success stories
Protecting the environment by taking on some of the world’s largest companies requires tenacity and rapid strategic evolution. In a constantly changing landscape, ForestEthics continually pioneers innovative ways to achieve enduring successes with cutting edge environmentalism.
Junk mail has been a daily nuisance for so long that many Americans have given up hope of standing up to the powerful junk mail lobby and changing the status quo. But thanks to our work, the worst junk mail offenders are feeling the pressure: two major US cities, San Francisco and Seattle, have passed resolutions calling for statewide Do Not Mail registries and more than 100,000 people have joined our campaign to stop junk mail.
Our efforts have not gone unnoticed by the mainstream press: Time Magazine, The Economist, Wall Street Journal, Fox News, and Fast Company have all followed the story, among others.
Our 2008 report on the climate impacts of junk mail added a powerful urgency to an issue that already drove citizens batty. If we must change our consumption habits to address climate change, what better place to start than with something most of us didn’t want anyway?
In late 2009, we flexed our activist muscles, helping organize citizens all over the country return their junk mail to the companies sending it. In other words, we gave them a taste of their own medicine. These “Return to Offender” actions caused two leading junk mailers – American Express and Capital One – finally respond to the pressure that our activists are helping to build. While both of these junk mailers need to improve their practices drastically, our work led the companies to draft paper policies calling for recycled content, FSC-certified paper, and overall reduction for the first time ever.
These junk mailers know that they must reform their practices, and they are just beginning to talk to us about their problem. Now, we are committed to keeping their feet to the fire until they do the right thing.