Here at the San Francisco ForestEthics office, we’re still recovering from last week’s fantastic annual event, 100 Million Trees: A Party to Stop Junk Mail, held at the W Hotel San Francisco. ForestEthics friends, supports, and grassroots activists came together to celebrate the millions of acres of forests that ForestEthics has protected to date (that’s more than 65 million acres and counting!), while toasting the momentum we’ve built over the last 18 months on one of our flagship campaigns: Do Not Mail.
It’s so rare that we take time out of our busy schedules to celebrate our victories and honor our leaders. That’s why it was such an honor to present San Francisco Supervisor Ross Mirkarimi with our first annual In the Company of Giants Award for his leadership in sponsoring the nation’s first resolution calling for a state and national Do Not Mail Registry. Accepting the award, Ross gave a characteristically rousing speech about junk mail’s unacceptable impacts on our fragile environment, and his commitment to lead San Francisco, the state of California, and the nation towards a more common sense relationship with the planet.
The event was hosted by a great friend to forests everywhere, Annabelle Gurwitch–author, Planet Green TV personality, and woman of wit and boundless energy.
And once again, bringing the evening together, ForestEthics Executive Director Todd Paglia, spoke of the broader ForestEthics vision: a world where individuals, businesses, and industry work together to protect the planet.
I had a great time catching up with friends and allies, meeting people who are passionate about forests and climate, and sipping too much moderate amounts of delicious wine. We are now recharged and refreshed–ready to take Do Not Mail’s resolution strategy to the next level.
Thanks to everyone who worked to make the event–and the campaign–a success!









Junk mail is an obvious target if we want to eliminate waste and reduce carbon emissions. This is a product most people throw out without even reading. It must be banned and leaders at Copenhagen should consider adding this to their international agreements.
http://www.selfdestructivebastards.com/2009/11/junk-mail-must-go.html