With symphony musicians in the family, our home is often filled the sounds of concertos, symphonies, and string quartets. When I write (which I do a lot), lyrics can break my concentration, so if I’m sitting down to plot out a first draft of something, it’s All Classical radio or nothing.
Like a lot of organizations, they send out some direct mail. But the last mailing they sent me was definitely the best because, well, it’s going to be the last! Here it is:
Beginning July 1, we are eliminating Clef Notes, our monthly printed newsletter. This will save All Classical over $65,000 per year and save many trees. From a stewardship point of view, it was hard for us as broadcasters to continue to incur printing costs and distribute content on paper that was redundant to our e-newsletter and website…
Kudos to All Classical for recognizing the cost—financial and environmental—that a monthly printed newsletter incurs, and for trying something new. How many other local businesses and nonprofits are doing the same? If you know of any, let us know in the comments!
