The Nextmark marketing blog concluded its post on the SF resolution with this thought:
“A ‘do not mail’ program is a blunt instrument that serves nobody well.”
Let me see if I understand this correctly: this is a defense of junk mail that’s accusing somebody else of using a blunt instrument?
Of course, Do Not Mail wouldn’t be a blunt instrument at all. It would give everyone the choice to either receive or not receive junk mail, thereby giving direct marketers a list of the specific customers who might be receptive to hearing from them. In my opinion, that’s precision.
Do you agree? Is Do Not Mail a hacksaw or a scalpel?
