Here’s an example of the endless patchwork of opt-outs that were thrown around as a “solution” before our campaign took off. This news clip from May of 2007 just makes my head hurt! All we want is an easy way to stop getting the stuff we don’t want and never asked for! Obviously there was something about “easy” that they just didn’t understand.
View the video: How to stop junk mail, circa 2007
