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Naughty/Nice List 2009 -- Our 4th Annual Scorecard on the Catalog and Direct Mail Industry

December 8th, 2009

Click on this image to download the full, two-page scorecard
Click on this image to download the full, two-page scorecard


Looking back over the years of the 'Naughty/Nice List,' it is heartening to see how companies in the direct mailing industry have improved their practices on forest destruction and paper consumption.

In 2006, the first year of our report, only three businesses made it onto Santa's Nice list, but this year there are a total of eleven companies working to implement more sustainable paper policies. Of course, there is still a long way to go for corporations like Sears, which continues to send excessive mailings and certifies its paper through the timber industry stooge SFI.

Download the full, two-page ‘Naughty/Nice List’ scorecard here >>

The list assigns scores to major catalog retailers and companies in the financial sector in categories such as Forest Stewardship Council (FSC) certification, paper reduction, and use of recycled content. The rating system provides consumers with a good indicator to compare various companies' practices.

Leaders such as Timberland, Patagonia, and others are clearly demonstrating that they can maintain profits while also reducing deforestation and climate change. Let's make sure these innovators are applauded, and that the laggards are called out.


Download the full, two-page ‘Naughty/Nice List’ scorecard here >>

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